“Joseph Rubinstein is a great collaborator and inspirational cinematically. He was enthusiastic and has an exceptional work ethic. He worked in a hostile work environment with grace and humility, never caring about his own ego but doing what was best for the project. He’s certainly a director’s DP. In the trenches, he’ll give his all for you.”
— Darnell Martin, Director (Cadillac Records, OZ, Do the Right Thing)
“Working with Joe was one of the most fulfilling, freeing and fun experiences I have ever had making music videos. Is that enough f’s? Our artistic connection and his willingness and wisdom in realizing our mutual vision is unparalleled.”
— Kid Moxie, musical artist
As a cinematographer I believe my job is to create the most compelling sandbox for the director and actors to play in. I use every element I can from light, framing, movement, texture to enhance the director’s vision and the actor’s performance.
HUMAN CRIME Music Video
CREEP Music Video
FLAMES Lyric Video Music by David Guetta & SIA
DEVOTION Music Video
SHINE Music Video
BIG IN JAPAN Music Video
Big Dogs (series)
Big Dogs is a gritty NY crime drama based in an alternate reality where the US government allowed the banks to fail in 2008.
Digital Bolex Commercials
Digital Bolex needed a commercial that conveyed the idea that no matter what you shot on the D16, the quality would be high enough you could project it in a movie theater and have it look and feel like a movie.
ZEISS CP3 film Miscreants
Choreographer Olga Sokolova, fashion designer Victor Wilde, and I brand, created a 55 minute narrative story told completely through dance.
The Dancer and the D16
One of the great joys of being a photographer or filmmaker is capturing amazing performances, and Olga Sokalova is one of the greatest performers I have gotten the honor to capture in motion. This spot was created for Digital Bolex to show how the camera treated movement and skin tones.
143 Music Video
PMS Music Video
BLINDED Music Video
Superfit Hero, Episode 1
Superfit Hero is a body inclusive exercise brand that has exploded in LA.
Egg Drop Soup PMS
LA feminist grunge punk band Egg Drop Soup needed a music video that was both grungy and elegant at the same time.
SmittyBilt Scout Trailer Product Video
SmittyBilt product video for the new version of their Scout Trailer.
ONE SMALL STEP Short Film
Official Digital Bolex short film that screened at Cannes film festival.
The Dollyrots Music Video Series
For an LA original rock band.
AMARE Music Video
On this music video I got to team up with Oscar nominated Swiss director Marc Raymond Wilkins.